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Destination Manager’s Toolkit
1: Destination planning
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5: Destination information
6: Tourism in the public sector
Articles and DMT sections by category:
Pop-ups. Part 2: In the Mainstream
by Sue Cambie
Sue Cambie discusses pop-ups, ‘the blink and you’ll miss them’ phenomenon of temporary businesses and their value to the visitor economy. Following on from Pop-ups. Part 1: Creating Micro Tourism, which examined their history and the use of social media...
Road Pricing and its Effect on Tourism
by Chris Wood
Most leisure trips in the UK are by car, so what effect will an attempt to reduce car use or ease congestion have on tourism businesses? An important part of the Government’s plans for tackling congestion is road pricing, or congestion charging, ideally...
Developing Good Practice in Destination Management Organisations
by Richard Fairclough
This article illustrates how proven best practice in trade membership organisations can be applied to Destination Management Organisations. Author, Richard Fairclough, has worked in this field for over 20 years and shares the benefit of his experience...
Britain’s Coaches: Partnership and Passengers
by Stephen Barber
A recent Confederation of Passenger Transport UK (CPT) survey indicated that twice as many Brits were planning to holiday in the UK this year compared to last year. This article examines the volume and value of the coach tourism segment of the domestic...
The Benefits of Knowledge Management for Destinations
by Chris Cooper
Knowledge is increasingly seen as the engine of economic growth. This article outlines the concept of Knowledge Management and explores why it has received little attention in the tourism world. The article also gives an overview of how destinations can...
Transport in Historic Towns
by Brian Human
This article explores the issues specific to transport within historic towns, getting and moving around them. It also gives examples of successful transport initiatives and makes the case for an integrated response across public and private sector stakeholders.
Visitor Centres: Meeting the Challenges of the 21st Century
by Peter Robinson
This article is based on research carried out at a Visitor Centre Management Training Course, attended by managers of both TICs and Visitor Centres, and supported by reports and research from VisitBritain. It seeks to identify challenges for the future,...
Case Study: East Midlands Tourism’s Approach to the Family Market
by Amanda Sillito
The article profiles the Think Family programme as a best practice case study of how a tourism organisation is supporting businesses to attract the family market. The article explains the development of the programme, reveals highlights from the market...
The Role of Shopping in Tourism Destinations
by Peter Robinson
This article considers the role that shopping plays as a tourist activity and as a tourism product. It looks at why tourists shop, the impact of shopping on local economies, shopping malls versus traditional shopping centres and market towns. Finally,...
London Ambassador Scheme - Thinking London, Acting Locally
by Emil Brannen
Most visitors arrive to London with ready-made plans that require up-to-date reliable information in order to carry them out and create a memorable experience. This article looks at how London is boosting the skills and knowledge of existing personnel...
Appendix 2: Visitor survey
This appendix contains a model visitor survey form which includes the key questions that should be asked to understand visitor type, behaviour and satisfaction. It can be added to or altered to be made relevant to a particular destination.
Appendix 5: Brochure Survey
This appendix suggests standard questions to ask customers about their use and satisfaction with a destination brochure.
Appendix 4: Operator and Accommodation Provider Satisfaction Surveys
These two appendices are designed to offer a set of questions to ask local service operators and accommodation providers to gauge their satisfaction with the destinations management. They are split between operators and accommodation providers as the...
Appendix 3: TIC Satisfaction Survey
This appendix shows a set of standard questions that will gather information on visitor satisfaction with information services and will allow TIC’s to benchmark against one another.
Appendix 1: Directory and Glossary
The tourism sector, like many other business sectors, has a large number of organisations, associations, public agencies and trade groups operating within it. It also has its own share of acronyms, business jargon, and industry descriptions that need...
In a paraphrase of the opening line of Anna Karenina, it could be said that all well managed destinations resemble one another, each badly managed destination is badly managed in its own way.The new Destination Managers Toolkit (DMT), built on the considerable...
Appendix 6: Evaluating Marketing Campaigns
This DP:UK advice sheet sets out a simple model for measuring the return on investment delivered by place marketing campaigns. It is based on best practice developed by destination managers and research commissioned by VisitBritain.
Appendix 7: Tourism Indicators
This table sets out the 50 performance indicators suggested by the Tourism Sustainability Group for the European Commission, including environmental and destination performance indicators.
Appendix 8: Local Performance Indicators
This appendix sets out the performance indicators included in IDEA’s Single Improvement Tool. They are grouped under 4 headings: Satisfaction Indicators, Economic Indicators, Sustainability Indicators and Organisational Indicators.
2F: Accessible Tourism
This section introduces the role and responsibilities that destination managers have in providing accessible tourism. It looks at the broad areas of work that can be developed to improve accessibility and how access issues can be integrated into destination...
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