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Destination Manager’s Toolkit
Contents
1: Destination planning
2: Destination development
3: Destination monitoring
4: Destination marketing
5: Destination information
6: Tourism in the public sector
Appendices
Contributors
Further information
Articles and DMT sections by category:
Information technology and Internet
page 1
page 2
Articles
DMT sections
Content Management for Tourism Websites
Apr 2009
by Juergen Uren
Content management is a consideration for any tourism organisation with a website. The term content management system (CMS) typically refers to software applications developed for managing an organisation’s content for all users, including, often, website...
more
e-Tourism and Destination Management Organisations
Apr 2008
by Professor Dimitrios Buhalis
This article looks at the effect of Information Communication Technologies (ICTs) on Destination Management Organisations (DMOs). It outlines how recent developments in ICTs (and the Internet in particular) have changed the way tourists interact with...
more
Tourism Domain Names – Protecting Your Investment
Feb 2008
by David Bowden
The increasing use of the internet for tourism means that a tourism organisation's website is one of the most important assets that it owns. Use of an appropriate domain name helps customers find a website, and helps protect brand and image. However,...
more
Tourist Information Centres and ICT: Opportunity not Threat
Jan 2004
By Cathy Guthrie
Tourist Information Centres (TICs) in England are the Cinderella service of the tourism industry in Britain. Funding and co-ordination of the national network of TICs has been drastically reduced over the years, resulting in fragmentation and widely...
more
Future Technology for Tourism - A Commonsense Approach
Sep 2003
By Elias Moubayed
‘Wi-Fi’ and ‘mobile marketing’ are key technological developments with wideranging benefits to the tourism industry. But what actually are they? New hype or important tools which can revolutionise the way of generating and conducting business? What...
more
Tourism and Travel Distribution: the Travel Agent's Perspective
Jan 2003
By Dr Marion Bennett and Dr Dimitrios Buhalis, Centre for eTourism Research (CeTR), School of Management, University of Surrey, Guildford
The Internet has revolutionised the tourism industry and has generated a number of challenges and opportunities for all players. For travel agents, in particular, the Internet is changing the industry structure and consumer behaviour. Significantly,...
more
E-Tourism in England
Sep 2002
By Andrew Duff, Head of Tourism Technology, English Tourism Council
Nobody really knows just how many people in the UK and around the world are now using the Internet. One thing that is clear, however, is that the Internet has revolutionised the way the world works, and the tourism industry is having to adapt to the...
more
The Euro, E-commerce and Tourism: Mixing a Potent Cocktail
Sep 2002
By Lindsay Wittenberg and Dr Keith Johnson
The euro and e-commerce are natural bedfellows. Each has a fundamental impact on business operations and – because they can bring significant business opportunities – can have fundamental implications for business development, uncovering new horizons...
more
The Technological Trends the Tourism Industry Needs to Know About
Mar 2002
By Susan Briggs
There is an enormous amount of new technology available these days. Every week our newspapers carry stories about new gadgets, amazing services and trends that are about to turn our world upside down and change the way we do business. While a few of...
more
Search and You Shall Find - Using Search Engines to Promote Your Website
Nov 2001
By Susan Briggs
The Internet is a powerful marketing medium. Everyone wants their site to win them business. But how can you ensure your site is prominent and easy to find? Search engines help Internet users find what they're looking for.This article looks at how they...
more
4D: Routes to Market – Or How to Reach the Visitor
This section addresses how destination marketers can reach their potential visitors. It covers digital marketing, consumer marketing and trade marketing.
more
5C: Delivering Visitor Information
This section considers how to deliver a better tourism information service. It looks at understanding customer motivation and expectation for using the T/VIC service, whether they are a local resident or a visitor.It goes on to look at:first impressionsusing...
more
5D: Alternative Delivery Options
In order to adapt to change and respond to customer demand, it may be necessary for Tourist (Visitor) Information Centres (T/VIC) to review their location, opening hours and opportunities for providing an enhanced service, and consider practical alternatives...
more
5E: New Technology
The way customers to Tourist (Visitor) Information Centres (T/VIC) access information is changing. This section outlines some of the ways T/VICs will need to provide information to keep up with increasing technological abilities and expectations. These...
more
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