Measuring results

Articles and DMT sections by category:
Measuring results

Articles

DMT sections

Measuring What Matters: 'Importance' in Satisfaction Surveys	Jan 2004
By Parves Khan Customer satisfaction research is widely recognised as critical for measuring the performance of a business. Most well-designed visitor satisfaction surveys contain rating scales for a series of attributes or indicators (eg courtesy, value for money,... more
Gordon the Guided Missile - How do we Measure the Effect of Marketing Campaigns?	Sep 2003
By Ken Jennings Measurement is an integral part of the marketing process, enabling the marketer to prove the effectiveness of marketing activities and promotional campaigns. When Cheltenham Borough Council needed to prove the achievement of output targets for the... more
Tourism Satellite Accounts: Useful Tool or 'Measurement Mania'?	May 2003
By Daniel Anderson, Senior Managing Consultant, Locum Destination Consulting Tremendous interest and resources are being devoted to the improvement of our ability to quantify tourism and its economic effects, largely due to the increased emphasis being placed on tourism by RDAs and local authorities. Tourism Satellite Accounts... more

Appendix 2: Visitor survey
This appendix contains a model visitor survey form which includes the key questions that should be asked to understand visitor type, behaviour and satisfaction. It can be added to or altered to be made relevant to a particular destination. more
Appendix 5: Brochure Survey
This appendix suggests standard questions to ask customers about their use and satisfaction with a destination brochure. more
Appendix 4: Operator and Accommodation Provider Satisfaction Surveys
These two appendices are designed to offer a set of questions to ask local service operators and accommodation providers to gauge their satisfaction with the destinations management. They are split between operators and accommodation providers as the... more
Appendix 3: TIC Satisfaction Survey
This appendix shows a set of standard questions that will gather information on visitor satisfaction with information services and will allow TIC’s to benchmark against one another. more
Appendix 6: Evaluating Marketing Campaigns
This DP:UK advice sheet sets out a simple model for measuring the return on investment delivered by place marketing campaigns. It is based on best practice developed by destination managers and research commissioned by VisitBritain. more
Appendix 8: Local Performance Indicators
This appendix sets out the performance indicators included in IDEA’s Single Improvement Tool. They are grouped under 4 headings: Satisfaction Indicators, Economic Indicators, Sustainability Indicators and Organisational Indicators. more
3A: Measuring Overall Tourism Performance
This section explains how to monitor a destination’s overall tourism performance. It describes the key data that should be collected, and how this can be used to create performance indicators that can be used as comparators against other destinations.It... more
3B: Surveying Visitor Satisfaction
This component sets out the basic principles of managing and conducting a visitor satisfaction survey. It: highlights the common problems encountered when carrying out this type of researchgives examples of the kind of information that can be gathered... more