PR

Articles and DMT sections by category:
PR

Articles

DMT sections

Building Momentum Towards London 2012	Sep 2008
by Robin Johnson In four years London will host the greatest sporting event in the world, the Olympic and Paralympic Games. What does UK tourism stand to gain from all of this and how can the tourism industry gear up for 2012? This article considers:how Britain can improve... more
Communicating the Significance of the Tourism Industry	Apr 2008
by Dr Stuart Toplis, Industry Development Consultant, Tourism Victoria For those in the tourism industry the significance of tourism to host communities is quite apparent due to: the jobs it generatesthe economic benefits that visitors bringthe community well-being that tourism creates.This article explores the benefits... more
The Conference Industry and PR: a Strategy for Success	Jan 2003
By Chris and Charlotte Martins The two most obvious reasons why suppliers associated with the meetings and conference industry (venues, destinations, agencies, support services etc) would employ press and public relations techniques are to generate business, ie leads, and to improve... more
Creativity in Tourism PR and Marketing	Jul 2001
By Chris and Charlotte Martins This report attempts of describe the essence of creativity and its sources and examines conditions in which creativity is inspired and nourished, especially in the corporate environment. Using numerous industry examples, the authors show how powerful... more
The Role of PR in Crisis Management	Jan 2001
By Charlotte and Chris Martins The tourism industry, broadly defined, seems to have more than its fair share of crises. Examples might be travel incidents and crashes, business collapses, food scares, unfinished infrastructure, fires and floods, pollution concerns, health and hygiene... more
The Art of the Press Release	Sep 2000
By Chris and Charlotte Martins Press releases are a valuable way of generating leads and communicating leadership, but common mistakes occur and detract from a formula which lies at the heart of an integrated programme of marketing communications. more
Why Should the UK's Tourism Industry be Interested in Bollywood Films?	Jul 2000
By Ian Woodward, Head of Market Intelligence, BTA It might seem strange that India's “Bollywood” film industry could be of interest to the UK's tourism industry. This article, written following the author's visit to India earlier this year, examines some of the ways in which this country is benefiting... more

4D: Routes to Market – Or How to Reach the Visitor
This section addresses how destination marketers can reach their potential visitors. It covers digital marketing, consumer marketing and trade marketing. more