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Destination Manager’s Toolkit
Contents
1: Destination planning
2: Destination development
3: Destination monitoring
4: Destination marketing
5: Destination information
6: Tourism in the public sector
Appendices
Contributors
Further information
Articles and DMT sections by category:
Partnerships in tourism
Articles
DMT sections
Tourism Solutions from Business Sector Employees: the National Trust Meets Orange
Oct 2009
by Sue Tye and Heather Worth
The tourism and business sectors have valuable lessons to learn from each other and skills and experiences to share. A training initiative involving placing Orange graduate employees in real life challenges within the National Trust illustrates the way...
more
Business Tourism: Providing a Social Legacy
Sep 2009
by Rob Davidson
This article examines initiatives that meetings and incentive travel planners can include in their programmes to leave a lasting legacy of community improvements in destinations which host business tourism events. It considers the advantages of adding...
more
Social Tourism in Flanders
Jul 2008
by Dr Lynn Minnaert
This article gives an overview of social tourism public-private partnership projects established in Flanders, Belgium’s northern and Dutch-speaking region. It shows the role of the private sector in the partnership, what has been achieved, and what motivates...
more
Connecting with Travel Managers
May 2008
By Ian Hill
The individual corporate travel market in the UK is very large, and largely unexploited by destination managers. This article aims to provide destination managers with an insight into the work of in-house travel managers and how corporate travel budgets...
more
Making Partnerships Work in Tourism
Mar 2004
By John Swarbrooke
The concept of partnership is one of the ‘buzz’ words in tourism today. Everywhere, players in the industry are being encouraged to work with partners for their mutual benefit. Yet, as anyone who has ever been involved in setting up and running such...
more
Hadrian's Wall Tourism Partnership
Jul 2003
By Haydn Morris
Partnership is the mantra of UK tourism in the 21st century. (It was tried last century, too – remember Tourism Development Action Programmes...?) One of the biggest partnerships in tourism development spans Hadrian’s Wall World Heritage Site. It...
more
Lake District Tourism and Conservation Partnership
May 2003
By Haydn Morris
Visitor payback is a topical concept in rural tourism circles, although few people so far have made it work on a large scale, involving a wide range of tourism businesses. The leading exponent is the Lake District Tourism & Conservation Partnership,...
more
Bicester Village: A Partnership Approach
Nov 2002
By Nan Kent-Eliot, Tourism Marketing Consultant, Value Retail plc
In the early '90s, Value Retail, an international retail property developer and operator, brought a variation on an American retailing concept to Europe: outlet villages offering luxury goods at high discounts. While, in the UK there were several factory...
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Partnerships are for Life, Not Just for Crises
Mar 2002
By David Curtis-Brignell FTS
When times are tough, you realise that of all the many people that you know, it is the close circle of very good friends that will support you. It is exactly the same in business.That is why the development of strong commercial partnerships is so important,...
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1C: Engaging the Industry
This section looks at developing a good relationship with the supply-side of the tourism industry, in order to effectively deliver a destination's strategic objectives. It defines "industry" and looks at the reasons for engaging with it: the industry...
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1B: Developing Tourism Partnerships
Those working in the tourism sector are often involved in working in partnerships, due to the nature of the work – engaging the private sector and working across boundaries. This section looks at the main benefits of working in partnership, and also covers:the...
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