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Destination Manager’s Toolkit
Contents
1: Destination planning
2: Destination development
3: Destination monitoring
4: Destination marketing
5: Destination information
6: Tourism in the public sector
Appendices
Contributors
Further information
Articles and DMT sections by category:
Overseas tourists
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Articles
DMT sections
The New Normal and its Effect on Tourism
Feb 2010
by Mary Lynch
The global economic downturn that began in 2008 comes at the end of a long period of affluence for the developed world, and rapid improvements in living standards in emerging economies. The crisis sent shockwaves through the financial system and its ripple...
more
The Chinese Outbound Travel Market: Parts 2 and 3
Jun 2009
by Juergen Uren
The Chinese outbound travel market is unique in the scale of its potential for growth as well as in the challenges to tourism organisations in Europe. This two-part analysis of the market includes a summary of market realities and prospects; looks in...
more
The Chinese Outbound Travel Market: Part 1
Apr 2009
by Juergen Uren
The Chinese outbound travel market is unique in the scale of hype surrounding its supposed potential for growth. This three-part introduction to the market begins here in Part 1 by summarizing key market trends and forecasts, analysing travel seasonality...
more
Building Momentum Towards London 2012
Sep 2008
by Robin Johnson
In four years London will host the greatest sporting event in the world, the Olympic and Paralympic Games. What does UK tourism stand to gain from all of this and how can the tourism industry gear up for 2012? This article considers:how Britain can improve...
more
Does the Cost of Visas Affect Tourism Demand
Sep 2008
by Kurt Janson
This article explores the impact on visitor numbers of the 2005 increase in the cost of visas to the UK. It looks at the evidence to date on the impact of visa charging on visitor numbers and whether the UK visa regime is impeding tourism revenue growth...
more
US Visitors to Europe: Market Profile
Mar 2008
By Irena Smith
This article presents a profile of the US travel market, and looks at trends in US travel to Europe. The article brings together data from a number of sources to provide a profile of US travellers, their prefered travel patterns, the purpose of their...
more
The Middle East Market
May 2004
By Jill Trew and Nancy Cockerell
Although the Middle East overall has been one of the fastest-growing regions in terms of outbound travel over the past decade, Europe – and not least the UK – has in no way benefited from the trend. In fact, Europe’s share of arrivals from the Middle...
more
The French Market
Mar 2004
By Jill Trew and Nancy Cockerell
In part due to the geographic and climatic variety of their home country, but also due to the long-standing Gallic tradition of spending annual summer holidays ‘en famille’ in France, the French have been a far less dynamic outbound travel market than...
more
Market Opportunities from 'Down Under' - Focussing on Australia and New Zealand
Mar 2004
By David Edwards
Australia and New Zealand have a combined population of 24 million, and between them generate as many as 840,000 visits to Britain each year, contributing £622m to the British economy. This article examines he market opportunites from both these countries...
more
The US Market - Are the Americans Coming Back?
Nov 2003
By Jill Trew and Nancy Cockerell
The USA has always been extremely important for the UK, reflecting the strong economic, political and historic ties between the two countries. While several other source markets come close in terms of visitor arrivals, no other market is anywhere near...
more
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