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Destination Manager’s Toolkit
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6: Tourism in the public sector
Articles and DMT sections by category:
Corporate Hospitality in the Economic Downturn
by Lynn Minnaert
The article presents a summary of a study undertaken by and for the University of Westminster's Centre for Tourism Research which examines if the Corporate Hospitality sector is indeed more resilient to economic downturns now than it was in the past,...
What Does Generation Y want from Conferences and Incentive Programmes?
By Rob Davidson
This article examines the particular characteristics of Generation Y, such as their high expectations, their desire for ongoing education and their technological aptitude. It investigates the ways in which conferences and incentive programmes can be...
Trends and Issues in Conferences and Business Events
By Tony Rogers
This article reviews a number of key issues and trends that should be considered when organising conferences and business events, with particular reference to destination management. It covers:events and face-to-face conferencingsustainable meetingscorporate...
Return on Investment in Corporate Events
By Rob Davidson
As corporate budgets grow even tighter, the onus is more than ever on the business tourism industry to demonstrate that companies' spending on meetings and incentive travel represents good value for money. The UK lags considerably behind the US in...
The Japanese Market
By Jill Trew and Nancy Cockerell
Analysts remain divided as to the future growth potential of the Japanese outbound market. One thing is certain: Japan is no longer seen as one of the world's most dynamic travel sources – as it used to be. Over the next few years, it is likely to...
Leisure Extensions to Business Trips
By Rob Davidson
If an additional 10% of the annual 6.8 million business visitors to the UK from overseas were to extend their visit by just one day for leisure purposes, then an estimated £50 million more would be earned on accommodation, food and drink, entertainment...
Convention and Visitor Bureaux - Tapping the Potential of Business Tourism
By Tony Rogers, British Association of Conference Destinations
Convention and visitor bureaux, usually partnerships of public and private sector organisations, play an increasingly vital role in the management and promotion of conference and business tourism in destinations throughout the world. Their operational...
Why Should the UK's Tourism Industry be Interested in Bollywood Films?
By Ian Woodward, Head of Market Intelligence, BTA
It might seem strange that India's “Bollywood” film industry could be of interest to the UK's tourism industry. This article, written following the author's visit to India earlier this year, examines some of the ways in which this country is benefiting...
4E: Marketing to Business Tourism
Much of the general material on destination marketing applies to both leisure and business tourism. But there are a few things to be aware of specifically about business tourism. This section looks at categories of business visitor, and gives some ideas...
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