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Destination Manager’s Toolkit
1: Destination planning
2: Destination development
3: Destination monitoring
4: Destination marketing
5: Destination information
6: Tourism in the public sector
Articles and DMT sections by category:
Tomorrow’s Tourists: Fluid or Simple Identities?
by Dr Ian Yeoman
Consider the future. What will tourists seek? What will be the factors influencing their decisions? Dr Ian Yeoman, the world’s only futurist specialising in travel and tourism, looks at the values, behaviours and thinking of future tourists: new and...
The New Normal and its Effect on Tourism
by Mary Lynch
The global economic downturn that began in 2008 comes at the end of a long period of affluence for the developed world, and rapid improvements in living standards in emerging economies. The crisis sent shockwaves through the financial system and its ripple...
Marinas: The Tourism Aspect of Leisure Boating
by Ken Robinson
This paper seeks to explore key points about leisure boating tourism, with particular reference to marinas – to encourage greater appreciation and a more informed approach to future provision. It focuses on visits/trips taken by users who sleep aboard,...
Case Study: The Impact of Sports Infrastructure Investment on Visitor Numbers to Cardiff
by Gavin Brookman
New sports venues that can attract major sporting events or host entire tournaments attract both UK and international visitors in large numbers. This article explores the effects of sport infrastructure investment on visitor numbers through the example...
Visitor Perceptions of Public Transport in London
by Olivia Ruggles-Brise
The article presents the findings of research commissioned by the London Development Agency’s tourism team to understand whether and where the system could be improved. It provides recommendations to destination managers in London but also in the rest...
Transport in Historic Towns
by Brian Human
This article explores the issues specific to transport within historic towns, getting and moving around them. It also gives examples of successful transport initiatives and makes the case for an integrated response across public and private sector stakeholders.
Visitor Centres: Meeting the Challenges of the 21st Century
by Peter Robinson
This article is based on research carried out at a Visitor Centre Management Training Course, attended by managers of both TICs and Visitor Centres, and supported by reports and research from VisitBritain. It seeks to identify challenges for the future,...
Linking to the Cruise Industry
by Julian Younger
The purpose of this piece is to describe the cruise industry and its component parts; how it has moved to reach its present size and its impact on the UK to date. It also aims to show how the industry interacts with destinations and where the opportunities...
Segmenting the Tourism Market
by Paul Williams
This article sheds light on the crucial role segmentation plays in an effective marketing strategy, explaining the various classical segmentation techniques, including commercial models available. After considering their advantages and drawbacks, it looks...
Social Tourism in Flanders
by Dr Lynn Minnaert
This article gives an overview of social tourism public-private partnership projects established in Flanders, Belgium’s northern and Dutch-speaking region. It shows the role of the private sector in the partnership, what has been achieved, and what motivates...
Appendix 2: Visitor survey
This appendix contains a model visitor survey form which includes the key questions that should be asked to understand visitor type, behaviour and satisfaction. It can be added to or altered to be made relevant to a particular destination.
Appendix 5: Brochure Survey
This appendix suggests standard questions to ask customers about their use and satisfaction with a destination brochure.
Appendix 3: TIC Satisfaction Survey
This appendix shows a set of standard questions that will gather information on visitor satisfaction with information services and will allow TIC’s to benchmark against one another.
2H: Developing Visitor Management Plans
Introducing a visitor management plan is a way of influencing visitor activities so that their positive impacts can be maximised and negative impacts minimised. This section outlines the stages involved in developing a plan:auditing and creating a position...
2E: Setting up a Visitor Payback Scheme
This component outlines the value of visitor payback schemes (VPSs), which encourage tourists to make a voluntary contribution towards local environmental improvements. It: explains the necessary factors and infrastructure required to set up a VPSprovides...
4B: Who to Target
The most successful destinations are clear about who they are targeting, and so are able to be very targeted in their product development and their marketing communications. This section looks at: the importance of targeting tightlychoosing who to targetdifferent...
3B: Surveying Visitor Satisfaction
This component sets out the basic principles of managing and conducting a visitor satisfaction survey. It: highlights the common problems encountered when carrying out this type of researchgives examples of the kind of information that can be gathered...
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