This section details how good practice in destination management includes recording and monitoring trends in business volume and value, and visitor behaviour and satisfaction. It shows how this can be used to inform responsive, relevant development and marketing programmes and to benchmark destination and organisational performance against other areas.
This section explains how to monitor a destination’s overall tourism performance. It describes the key data that should be collected, and how this can... more
This component will explain why it is important to find out more about what the local community thinks about tourism and its management and developmen... more
This component sets out the basic principles of managing and conducting a visitor satisfaction survey. It: highlights the common problems encountered ... more
This section explains the concept of recreational carrying capacity and outlines how to go about establishing approximate carrying capacities for site... more
This component will explain the differing approaches to measuring the local economic
impact of tourism and help in choosing the most appropriate meas... more