Articles - September 2000

The Art of the Press Release
By Chris and Charlotte Martins Press releases are a valuable way of generating leads and communicating leadership, but common mistakes occur and detract from a formula which lies at the heart of an integrated programme of marketing communications. more
Branding Strategy for Museums and Galleries
By Isabelle Sogno-Lalloz, Market & Opinion Research International Ltd Visiting museums and galleries is a popular pastime in the UK, with about a third of the population visiting at least one every year, a proportion which has remained relatively constant over the last ten years. Museums and galleries have changed, however,... more
Darlington Festival
By Cathy Guthrie, Tourism Manager, Darlington Borough Council and President of the Tourism Management Institute* and Steve Watson***, Principal Lecturer in Tourism Management, University of Hull. The development of tourism destinations over the last decade has seen an increasing diversity in the activities and projects that have entered the remit of tourism managers. Cultural events and festivals, in particular, have become major components... more
Sustainable Tourism Indicators - their Importance at a Local Level
By Michele Grant, Tourism Specialist; Brian Human, Assistant Planning Director, Cambridge City Council; Barbara Le Pelley, Principal Forward Planning Officer, States of Guernsey The move towards a more sustainable tourism industry is gathering pace but how can we know whether policy decisions and actions have made a real difference? As a management tool, it is important to compare local performance with competitors. How effective... more
Tourism by UK Residents in 1999
The information about the value, volume and characteristics of UK residents' tourism presented here comes from the report The UK Tourist: Statistics 1999 which is the eleventh in an annual series of reports. It is based on an interview survey, The... more
The UK Conference Market - the Buyers' Perspective
By Sally Greenhill The latest trends in the UK conference market presented in this report came from The UK Conference Market Survey 2000, published by the Meetings Industry Association in May 2000. In January this year, Insights featured a profile of the conference market... more
The UK Hotel Market: Into the New Millennium
By Melvin Gold, Director, and Andy Williamson, Publications Editor, Pannell Kerr Forster The UK hotel sector has had a good run for its money of late. The 1990 – 92 recession hit the industry hard, coinciding as it did with a series of tremors on the international stage, most notably the Gulf War, that reinforced the downward pull on performance.... more
The UK Outbound Tour Operating Market – Changing Patterns of Distribution
By Paul Chandler Since mid-1997, the outbound tour operating business from the UK underwent an enormous degree of concentration, leading to considerable market dominance by four companies: Thomson, Airtours, Thomas Cook and First Choice. Representing the smaller independent... more
Websites that Work
By David Curtis-Brignell This article will help anyone in the process of developing or planning a website by focusing on some practical, but non-technical, issues. It includes the customer (user) perspective and challenges some of the myths that have built up during the past... more