Articles - September 2001

Branding a Country
By Simon Anholt The idea that countries behave rather like brands is by now fairly familiar to most marketers, and to many economists and politicians, too. Originally little more than an academic curiosity, the notion is gaining broader acceptance, and its value as... more
British Conference Market 2000
By Tom Costley and Duncan Stewart, NFO System Three – Tourism and Leisure Business travel has been a buoyant sector within the overall tourism market during the 1990s. Attending conferences and seminars is a major component of business tourism and is an area which has attracted a great deal of investment in recent years.... more
The Gambling Review
By Margaret Holligan, Economist, The Royal Bank of Scotland Alan Budd's Gambling Review report recommends a major shake up in the gambling industry in the UK – but will it make an impact on more than the profits of the companies who operate in the industry? If all the recommendations are implemented, the impact... more
Key Issues in Visitor Attraction Management in a Competitive Market
By John Swarbrooke The attractions market in the UK is highly competitive and with National Lottery funding stimulating the further supply of attractions, its growth has now exceeded the increase in the volume of visitors. At the same time, the government has now begun... more
Liverpool Navigators
By Steve Burns, Liverpool John Moores University Local authorities have recently been 'wrestling' with the issue of how to improve the methods of getting tourism information to visitors whilst creating new jobs in tourism and leisure. This case study describes an innovative approach to this issue... more
Public Art for Resort Towns
By Simon Olding, Director of Policy and Research, Heritage Lottery Fund Imaginative works of public art can put a unique stamp on the personality of a destination - enhance its identity in the eyes of both its residents and visitors, or re-define its current image if it has fallen behind the aspirations of the local community.... more
Tourism and European Regional Funding
By Nick Markson, Head of EU Affairs, BTA After long months of drafting, consultation and negotiation, the EU structural funding programmes for the 2000 to 2006 period are beginning to get fully underway in the UK. Each of these will be used to support tourism projects of varying kinds, regardless... more
Travel Agents
By Martin Evans Travel agents are an integral part of the lives of many of people in the UK, and have played an important role in the fast-growing travel industry since the first one opened more than 100 years ago.This, however, does not guarantee their future, and... more
The UK Occupancy Survey for Serviced Accommodation, 2000
This report presents a summary of the information contained in the 2000 Annual Report of the UK Occupancy Survey for Serviced Accommodation which is jointly commissioned by the four statutory tourist boards of the UK.The UK Occupancy Survey operates... more