Articles - January 2003

The Conference Industry and PR: a Strategy for Success
By Chris and Charlotte Martins The two most obvious reasons why suppliers associated with the meetings and conference industry (venues, destinations, agencies, support services etc) would employ press and public relations techniques are to generate business, ie leads, and to improve... more
East Asian Markets
By Nancy Cockerell and Jill Trew Despite the negative impact on travel demand caused by the Asian economic and financial crisis, which lasted from 1997 to 1998, outbound travel from East Asian sources has grown rapidly since the early 1990s, averaging more than 7% a year – well above... more
EU Funding and You: Myth, Reality and Strategy
By Lindsay Wittenberg and Dr Keith Johnson Several EU funding programmes offer prospects for tourism or tourism-related projects. This report identifies several possibilities available through the European Commission, which supports a greater variety of funding programmes than any other EU... more
The Hop Farm Country Park – Defying the Crisis
By Dave Hughes When Brent and Fiona Pollard bought the Hop Farm visitor attraction from Whitbread plc in the autumn of 1997, they were buying into an industry about which they knew very little. They were also buying a business that had seen its visitor numbers decline... more
Keeping Track of Your Business
By David Curtis-Brignell With so much focus on new technology in recent years, it is easy to forget some of the simple, basic rules of business. This article examines the customer data available to operators in the accommodation sector and gives some practical advice for establishments... more
Keeping Your Head Above Water in Turbulent Times: Socio-Economic Outlook for 2003
By Jeremy Aspinall, Group Director, Senior King Anyone who opens the newspapers or turns on the TV is now hit by a constant flow of bad news. We are on the cusp of war, and the global economy seems to be on a downward spiral, led by plunging stock markets. It is easy to get depressed, and it seems... more
Leaking Bucket Revisited: Domestic Tourism and the UK Balance of Payments
By Professor Victor T.C. Middleton FTS "There are two ways to maintain and increase the level in a leaky bucket. One way is to increase the inflow. But is it the right way? Surely a more logical way is to mend the bucket and staunch some of the leaks. Staunching the leaks (in the UK tourism... more
Overseas Tourism to the UK in 2001
The source of these statistics is the Office for National Statistics' International Passenger Survey which has been carried out continuously since 1964, and is the principal source of statistical information about the volume and value of visitor movement... more
Tourism and Travel Distribution: the Travel Agent's Perspective
By Dr Marion Bennett and Dr Dimitrios Buhalis, Centre for eTourism Research (CeTR), School of Management, University of Surrey, Guildford The Internet has revolutionised the tourism industry and has generated a number of challenges and opportunities for all players. For travel agents, in particular, the Internet is changing the industry structure and consumer behaviour. Significantly,... more