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Articles - May 2004
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Destination Manager’s Toolkit
Contents
1: Destination planning
2: Destination development
3: Destination monitoring
4: Destination marketing
5: Destination information
6: Tourism in the public sector
Appendices
Contributors
Further information
Articles - May 2004
Asbestos: it is Your Problem
By Paul Bratt
Once hailed as a miracle mineral for its heat resistant properties, asbestos has become the curse of the commercial world. Around 3,000 people a year in Great Britain die from diseases caused by past exposure to asbestos and this figure is expected...
more
Economic Stability – But for How Much Longer?
By Margaret Holligan
The economy is enjoying its longest period of uninterrupted growth for more than 200 years – indeed since the beginning of the Industrial Revolution. The curse of ‘stop-go’ or ‘boom-bust’, which afflicted Britain over much the postwar period, appears...
more
Farm Tourism after Foot and Mouth Disease
By Haydn Morris
Foot & Mouth Disease (FMD) affected farm tourism enterprises in different ways. Many were hit hard, while others realised new opportunities. Three years after the outbreak, this article looks at how two different farm tourism operations responded to...
more
The Latest Trends and Developments in the Health and Spa Market
By Susan Harmsworth
The health and spa market is one of the fastest growing leisure sectors, where societal trends and aspirations find instant reflection in the developments on both the demand and supply side. The market is very fragmented, each segment catering for...
more
Lord of the Rings versus Harry Potter – Case Studies of Film Tourism in Action
By Martin Evans
April 2004 saw the announcement in the national press that Castle Howard was to lose out to Chatsworth in the battle for the filming of the big-screen adaptation of Brideshead Revisited, and that the resulting coverage would be worth millions of pounds...
more
Low-cost Travel: Social Inclusion or Social Exclusion?
By Tom Baum
Issues of social inclusiveness are important considerations in the context of the tourism and leisure industries and Insights has addressed important aspects of this theme through discussion of the implications of, for example, the Disability Discrimination...
more
Loyalty Programmes for All
By David Curtis-Brignell
If your first impressions of loyalty programmes are British Airways Executive Club, Nectar and Tesco, read on. In this article we suggest that even the smallest business or organisation can, and should, consider a ‘reward and recognition’ programme...
more
The Middle East Market
By Jill Trew and Nancy Cockerell
Although the Middle East overall has been one of the fastest-growing regions in terms of outbound travel over the past decade, Europe – and not least the UK – has in no way benefited from the trend. In fact, Europe’s share of arrivals from the Middle...
more
Olympic Aspirations for Tourism
By Ken Robinson
The evidence from recent Olympic Games showed that over half of the long term net economic benefits of hosting the Games come from tourism. In an ever more competitive global marketplace, the potential long-term gains for Britain’s tourism industry...
more
Trends in Inbound Tourism to Britain
By Tim Blightman
Provisional data from WTO suggest that 2003 was only the third year during which global tourism declined since measurements began. The two previous occasions were 2001 and 1973. These simple facts reflect the turbulence that tourism has faced since...
more
Understanding Barriers to Tourism in the UK
By Chris Veitch and Gareth Shaw
Whilst physical barriers to tourism and the effect they have on disabled people will be familiar to almost everyone, the wider implications of barriers, and the social groups affected by them, may not be. Different social and economic factors influence...
more
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