Articles - June 2008

Business engagement for DMOs
by Susan Briggs All tourism partnerships and destination management organisations (DMOs) need to ensure they engage businesses. Are they doing so effectively? Do they really understand business engagement? What activities are they undertaking and how do businesses feel... more
National Out-of-School Trips Research
by Nick How Out-of-school trips help fulfil the educational mission of museums, visitor attractions and destinations, and can provide a useful income stream at off-peak times. However, there has been little research conducted about the attitudes and opinions of the... more
Tourism Strategies and Destination Branding: A Case Study of Brighton & Hove
by Adam Bates This article explains how, in 2008, the city of Brighton and Hove refreshed its 2004 Tourism Strategy (the first it had ever had) to focus on the uniqueness of its offer to visitors in a bid to differentiate itself from its competitors in an ever more... more
Data Protection in Tourism
by David Bowden This article: sets out some of the basics for those involved in collecting and processing data in the tourism sectorruns through some of the pitfallshighlights the hot topics that concern regulators or legislators in the field. It introduces the main... more
The Role of Imagery in Tourism Marketing
By Peter Robinson This article looks at the use of effective imagery in tourism promotion and applies to both online and offline media. The article is based on the author's own research and is intended to provide a guide to the best ways to adopt images within attraction... more