Articles - November 2009

Successful Rebranding. Part 2: Tourism Products
by Tom Buncle The first part of our rebranding feature Successful Rebranding. Part 1: Destinations (September 09) focused on destinations. Part two considers tourism products in which four case studies illustrate rebranding in practice: Premier Inns, Hostelling Scotland,... more
Creating Responsible Tourism Destinations
by Harold Goodwin The tourism sector has to become more sophisticated in analysing the costs and benefits of tourism to be truly responsible. If UK tourism is to continue to receive public support and funding, it must ‘pay the rent’ on the public realm that it utilises.... more
Storytelling at Visitor Attractions
by Kate Mitchell Storytelling is a way of making memorable connections with visitors and creating an enjoyable experience. This article looks at the different ways in which storytelling can be implemented at visitor attractions. It also illustrates the benefits of this... more
Developing Good Practice in Destination Management Organisations
by Richard Fairclough This article illustrates how proven best practice in trade membership organisations can be applied to Destination Management Organisations. Author, Richard Fairclough, has worked in this field for over 20 years and shares the benefit of his experience... more
Insights into the Group Travel Market
by Nick How The group travel market is a tourism sector that is often overlooked and yet latest estimates indicate that is worth about £140 million per year. Tourism and leisure research specialists, QA Research, have recently undertaken a national group travel... more