Articles - September 2009

Successful Rebranding. Part 1: Destinations
by Tom Buncle What is a brand? Is it a logo, a product, a marketing image, the core essence of a destination? Or is it a nebulous term that varies according to who uses it? And what does rebranding really mean? How many destinations ever truly rebrand themselves, rather... more
The Slow Route to New Markets
by Alison Caffyn This article traces how the slow concept has emerged and considers how it can usefully be applied to tourism, particularly how it ties in with several current market trends. Slow is also complementary to current priorities of both sustainability and the... more
Unlocking the Potential of Church Tourism
by Andrew Duff Visits to churches and other religious heritage sites are on the up. And churches are increasingly looking towards tourism as a way of generating much needed funding and reconnecting with the community. There are synergies to be gained from local authorities... more
Business Tourism: Providing a Social Legacy
by Rob Davidson This article examines initiatives that meetings and incentive travel planners can include in their programmes to leave a lasting legacy of community improvements in destinations which host business tourism events. It considers the advantages of adding... more
Museums – The Impact of Free Admissions
by David Bowden In 1998 the government published ‘A New Cultural Framework’ which paved the way for a new relationship between government and the cultural world. One of the key decisions was to provide free admission to national museums and galleries in Britain, to give... more